Inspired by nature and delicately made by local artisans, MAHA offers a refined craft aesthetic that is reminiscent of true artistry and tradition in this era of rapid digitalization. Hand finished embroidery with intricate detailing, delicate fabric and one of a kind pieces are what defines the brand that is focused on celebrating local craftsmanship, taking a nostalgic reflection on beautifully crafted couture.

MAHA by Major Minor is distinguished by its use of intricate, large scale embroidery that draw on natural motifs and traditional folk imagery that catch the eye to create pieces that are truly works of art. The use of delicate fabrics matched with contrasting textures elevates each item in the collection, defining the drape and movement in an original way. Each piece in the collection is carefully considered and thought out to make a statement by the wearer to make them feel confident and beautiful. The brand is aimed at mature urban females with strong values who wish to wear beautiful clothes that reflect their personality and values such as appreciation of art, nature and the labour that goes into delivering traditional craftsmanship.