MAJOR MINOR is an Indonesian brand. It was established in 2011 by the well-known Indonesian designer Ari Seputra and his partner Sari Seputra, also Inneke Margarethe as the creative forces behind it.

MAJOR MINOR made its range of product by putting together the balanced mix of modern, art, colors, current fashion, and cutting edge fashion within each concept. No matter what they create, they always keep the label’s core philosophy in mind “Exciting, quirky, but a Ready To Wear signature clothing at an affordable price.”

Borne out of the capital city of Jakarta, MAJOR MINOR prioritises comfort, function,and versatility for today’s urban woman.
The ability to transform simple details into striking one-of-a-kind pieces, gives MAJOR MINOR its distinct character.

Designs combine bold colour palettes and asymmetric lines, whilst experimenting with fabrics, textures, and techniques (such as deconstruction and embroidery).